Here’s First Poster for Steven Spielberg’s ‘The BFG’ Movie

Live Action Family Adventure

Walt Disney Studios has unveiled the first poster for director Steven Spielberg’s upcoming adaptation of Roald Dahl’s book, The BFG, which looks like a studio Ghibli one-sheet.

Text on the poster clearly and accurately lets everyone know that the “human beans” is a reference to the Dahl’s work and very smartly uses that nostalgic E.T. font from Spielberg’s beloved film E.T.: The Extra-Terrestrial.

On the poster, the titular Big Friendly Giant (voiced by Oscar nominee Mark Rylance) really looks a like 24ft tall creature who introduces Sophie (played by newcomer Ruby Barnhill), a precocious 10-year-old girl from London, to the wonders and perils of Giant Country.

Also starring Penelope Wilton, Jemaine Clement, Rebecca Hall, Rafe Spall and Bill Hader, The BFG opens July 1, 2016. Spielberg’s first live action family adventure movie since 1991’s Hook comes from a script written by the late Melissa Mathison. Here’s the poster:

Live Action Family Adventure

The BFG (Mark Rylance), while a giant himself, is a Big Friendly Giant and nothing like the other inhabitants of Giant Country. Standing 24-feet tall with enormous ears and a keen sense of smell, he is endearingly dim-witted and keeps to himself for the most part. Giants like Bloodbottler (Bill Hader) and Fleshlumpeater (Jemaine Clement) on the other hand, are twice as big and at least twice as scary and have been known to eat humans, while the BFG prefers Snozzcumber and Frobscottle. Upon her arrival in Giant Country, Sophie, a precocious 10-year-old girl from London, is initially frightened of the mysterious giant who has brought her to his cave, but soon comes to realize that the BFG is actually quite gentle and charming, and, having never met a giant before, has many questions. The BFG brings Sophie to Dream Country where he collects dreams and sends them to children, teaching her all about the magic and mystery of dreams.

Having both been on their own in the world up until now, their affection for one another quickly grows. But Sophie’s presence in Giant Country has attracted the unwanted attention of the other giants, who have become increasingly more bothersome. Sophie and the BFG soon depart for London to see the Queen (Penelope Wilton) and warn her of the precarious giant situation, but they must first convince the Queen and her maid, Mary (Rebecca Hall), that giants do indeed exist. Together, they come up with a plan to get rid of the giants once and for all.