Sony to Release THE INTERVIEW at Select Theaters Christmas Day [UPDATED]

Seth Rogen James Franco

Update: On the heels of Sony’s victory lap after The Interview was released on VOD last week, a final red band trailer has arrived.

Yeah, this marketing hype ride has been pretty brilliant.

Sony Pictures has decided to send out Seth Rogen & Evan Goldberg‘s latest comedy The Interview after all.

A silly comedy that is in some fashion parodying Dennis Rodman’s visit with Kim Jong Un will be shown at select theaters Christmas Day, although the five major theater chains decided to drop it last week. Um, this might just be a Christmas miracle.

Sony has released an official statement, but it makes no mention of a day and date VOD release that was rumored. Read the press release:

SONY PICTURES ENTERTAINMENT ANNOUNCES LIMITED THEATRICAL RELEASE OF THE INTERVIEW ON CHRISTMAS DAY

[Hollywood – December 23, 2014] Sony Pictures Entertainment today announced that The Interview will have a limited theatrical release in the United States on Christmas Day.

“We have never given up on releasing The Interview and we’re excited our movie will be in a number of theaters on Christmas Day,” said Michael Lynton, Chairman and CEO of Sony Entertainment. “At the same time, we are continuing our efforts to secure more platforms and more theaters so that this movie reaches the largest possible audience.”

“I want to thank our talent on The Interview and our employees, who have worked tirelessly through the many challenges we have all faced over the last month. While we hope this is only the first step of the film’s release, we are proud to make it available to the public and to have stood up to those who attempted to suppress free speech.”

Also, check out a couple tweets:

Sorry, couldn’t help myself….this is the weirdest publicity stunt yet.

Update: The controversial comedy took in $15 million on VOD alone, and in addition to the fact that it’s never going to be the political bombshell, the dick and fart jokes are just weak and seem like they were written by a child. But just because I don’t find those jokes funny doesn’t mean I don’t see why others find it funny.